Why LJE Coin (LJEC)?

Justin Zandroodt
4 min readDec 9, 2021

LJE Coin is a simple, but radically different cryptocurrency. How is it different? Simple: We are giving 99% of it away primarily to ordinary people. The creation of LJE Coin is not a money grab for a founding team. Rather, the aim is to create a cryptocurrency that has value simply because a lot of people own it, and those people collectively decide it has value. Is this even possible? We believe it is, and the rest of this short paper should hopefully convince you of that. As such, we want to focus on three key points: 1) How do you create something of value? 2) How do you ensure that it continues to be valuable in the future? 3) How can you ensure that it continues to rise in value over the long-term? If we can convince you that LJE Coin can meet these three criteria, we believe that we will have created a digital store of value (like Bitcoin or gold) that will stand the test of time.

First, how do you create something of value? To do this, whatever you create has to meet 3 basic requirements: 1) It has a limited supply 2) It is easily tradable in a form that reflects the market price 3) It has a significant number of vocal and loyal owners who believe in its value. The supply of LJE Coin is easy to understand. It has a 200,000,000 total token supply and hard cap, so this will never change. There will only ever be 200,000,000 LJE Coin tokens available. It is also easy to understand the ability to trade LJE Coin at the market price. Thanks to the advent of Decentralized Exchanges (DEX’s) like Pancakeswap, it is simple and easy to trade tokens like LJE Coin without any real difficulty. The hardest part of the equation to solve is to create/find a significant number of people who are prepared to own and believe in the value of LJE Coin. In our view, the easiest way to do this is simply to give it away. Our view is that community support is essential for the adoption of a store of value. Why are baseball cards valuable? It’s because there are a large number of people who recognize that they provide value to their lives, and they are prepared to pay for that value. The problem is that building these types of followings (such as baseball card collectors) takes a very long time because people are trying to profit from the trade at every turn. Every time a baseball card is traded or sold, each transaction creates a profit for one of the parties involved. As such, these communities are slow to grow simply because people in the community have to convince outsiders that it is a good deal to buy the baseball cards at a markup because it will add value to their lives. With LJE Coin, it’s different: If we give away 99% of the tokens of LJE Coin to ordinary people who believe in the project, it is inevitable that some people will sell, but it is also inevitable that some people will hold. If we give away $500 worth of free LJE Coin tokens to someone, they may either need the money (and will sell it), or they will hold the tokens given to them and they will talk to their friends about how they were given $500 worth of LJE Coin with the hope of driving the value of their tokens to $1000 and selling them at that level. It is impossible to say where the price will settle and who the main holders will be, but if we get even 1,000 people who believe in and promote LJE Coin to those in their social sphere, we believe this cryptocurrency will have long-term value.

Second, we need to determine how LJE Coin will continue to hold its value during the slow times in the crypto market. This, too, is simple: Create ever increasing demand, and limit the supply of the tokens. Fortunately, the supply is already limited (200,000,000 tokens). The key is to create ever increasing demand for LJE Coin. Again, this is where the community is critical: If we give tokens to 20,000 people, and those people start talking about it on social media and creating a buzz around it, there is no doubt that an increase in demand will follow. This demand increase will create a higher price for LJE Coin which will likely lead to more social media talk about the token which will then lead to more demand. Once this self-reinforcing cycle takes hold, the holders of the tokens will make more money and will be more incentivized to continue to hold them. If this cycle holds for long enough, it will create an ecosystem and holding pattern similar to Bitcoin, which is exactly what we are trying to achieve.

Finally, how do we ensure that LJE Coin continues to grow its value over the long-term? This is entirely up to the governments of the world. If they continue to print fiat currency thereby creating an inflationary environment, LJE Coin will continue to increase in value. Our belief is that the various governments around the world will almost certainly continue doing this which will entrench and grow the value of LJE Coin. However, the community needs to continuously keep spreading the word about LJE Coin and ensure that it remains public and relevant. Just as the communities of all cryptocurrencies from Bitcoin to Floki Inu have proved, it is the communities who continuously talk about and promote these cryptocurrencies that keep public interest in them alive, and continue to bring new people into the crypto ecosystem. The code is nothing, the community is everything. Let’s make LJE Coin great together!

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